Introducing a new line of special edition cereal and fruit snacks
MINNEAPOLIS, Minnesota – March 29, 2022 – General Mills and SEGA of America have teamed up to celebrate Sonic the Hedgehog and the April 8, 2022 release of his new movie, Sonic the Hedgehog 2, with a special line of cereal and fruit snacks.
Now fans can collect gold rings just like the Blue Blur along with a new honey-flavored ring-shaped cereal, featuring Chaos Emerald and Spin Dash marshmallows, plus a fun activity for a quick way to get started the day. The partnership also includes all-new Sonic the Hedgehog fruit snacks, which come in a variety of shapes and flavors for on-the-go speedsters.
“Our goal is to create holistic brand experiences for our consumers, and we’re thrilled to be able to join SEGA in expanding the ways families can engage with the beloved Sonic the Hedgehog this spring,” said Katie Wong. , responsible for ideas. & Partnerships for General Mills. “By introducing Sonic to the cereal and fruit snack aisles, we’re able to bring together kids’ and parents’ favorites.”
“General Mills is one of the most important brands in the food industry, especially when it comes to products aimed at young people, so we are delighted to partner with them,” said Michael Cisneros, Senior Director of Licensing at SEGA of America. “This partnership is a really fun and creative way to incorporate some iconic aspects of Sonic games into an all-new line of products, and we’re thrilled to introduce it to Sonic fans.”
About General Mills:
General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and being a force for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, United States, General Mills generated net sales of $18.1 billion in fiscal 2021. In addition, the company’s share of net sales from the unconsolidated joint venture amounted to 1.1 billion US dollars.
About SEGA of America, Inc.:
SEGA of America, Inc. is the American branch of SEGA CORPORATION, based in Tokyo, Japan, a global leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms, including PCs, wireless devices and those manufactured by Nintendo, Microsoft and Sony Interactive Entertainment Inc. The SEGA of America can be found at www.sega.com.
About Paramount Pictures:
Paramount Pictures Corporation (PPC), a global producer and distributor of motion picture entertainment, is a unit of Paramount (NASDAQ: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences around the world. Paramount Pictures controls a collection of some of the most powerful brands in motion picture entertainment, including Paramount Pictures, Paramount Animation and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc. and Paramount Studio Group.