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Action Figure Insider » General Mills and SEGA of America team up for Sonic’s birthday

Introducing a new line of special edition cereal and fruit snacks

MINNEAPOLIS, Minnesota – March 29, 2022 – General Mills and SEGA of America have teamed up to celebrate Sonic the Hedgehog and the April 8, 2022 release of his new movie, Sonic the Hedgehog 2, with a special line of cereal and fruit snacks.

Now fans can collect gold rings just like the Blue Blur along with a new honey-flavored ring-shaped cereal, featuring Chaos Emerald and Spin Dash marshmallows, plus a fun activity for a quick way to get started the day. The partnership also includes all-new Sonic the Hedgehog fruit snacks, which come in a variety of shapes and flavors for on-the-go speedsters.

“Our goal is to create holistic brand experiences for our consumers, and we’re thrilled to be able to join SEGA in expanding the ways families can engage with the beloved Sonic the Hedgehog this spring,” said Katie Wong. , responsible for ideas. & Partnerships for General Mills. “By introducing Sonic to the cereal and fruit snack aisles, we’re able to bring together kids’ and parents’ favorites.”

“General Mills is one of the most important brands in the food industry, especially when it comes to products aimed at young people, so we are delighted to partner with them,” said Michael Cisneros, Senior Director of Licensing at SEGA of America. “This partnership is a really fun and creative way to incorporate some iconic aspects of Sonic games into an all-new line of products, and we’re thrilled to introduce it to Sonic fans.”

About General Mills:

General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and being a force for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, United States, General Mills generated net sales of $18.1 billion in fiscal 2021. In addition, the company’s share of net sales from the unconsolidated joint venture amounted to 1.1 billion US dollars.

About SEGA of America, Inc.:

SEGA of America, Inc. is the American branch of SEGA CORPORATION, based in Tokyo, Japan, a global leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms, including PCs, wireless devices and those manufactured by Nintendo, Microsoft and Sony Interactive Entertainment Inc. The SEGA of America can be found at

About Paramount Pictures:

Paramount Pictures Corporation (PPC), a global producer and distributor of motion picture entertainment, is a unit of Paramount (NASDAQ: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences around the world. Paramount Pictures controls a collection of some of the most powerful brands in motion picture entertainment, including Paramount Pictures, Paramount Animation and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc. and Paramount Studio Group.

Daniel Pickett

AFi’s founder and editor, Daniel “Julius Marx” Pickett, has been surrounded by toys his entire life. The first line he ever collected was Mego’s World’s Greatest Superhero line in the 70s. He’s been surrounded by collectibles ever since. In 1999 he was baffled by a lack of information and news about some of his favorite lines of toys he collected. Since he couldn’t find the information, he decided to search for it himself, thinking that other people might also be interested in the same news. He started writing a weekly column on the toy industry and an action figure for a toy news site and within a year he tripled the site’s daily traffic with his updates, reviews and features. of products. He has established relationships with all the major toy manufacturers and many sculptors, painters and mold makers. He has turned his hobby into a global expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they started their own website Daniel has been quoted both in the industry and in the mass media. Over the years, Daniel and AFi have been sought after as experts in the field. Daniel has been featured regularly on “Attack of the Show” on the G4 Network as a top contributor to their “Mint On Card” segment, and our homepage has been linked to USA’s “Pop Candy” blog twice. Today. Daniel’s content has also been featured on Bloomberg News,,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing, Gizmodo .com, Ain’t It Cool News, the official Star Wars blog, Geekologie, G4, CNet, and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But it all sounds really pretentious and “tootin’ his own horn” – the long and short of it all is that Daniel loves toys and he LOVES talking about them.