ALAMAT strengthens with new single ‘kasmala’ – Manila Bulletin

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ALAMAT


The boys from ALAMAT are starting to warm up.


With the success of their first single “kbye”, now carefully stored under their
proverbial belts, members Taneo, Jao, Mo, Tomas, Valfer, R-Ji, Gami and Alas are
ready to take it to the next level with the release of their new single titled “kasmala”.


“Kasmala” is a rambling pun on the Tagalog word “malakas” which means
strong.


This eight-member Pinoy pop group kept busy and worked hard
since their debut at the beginning of this year. In addition to crossing the million mark of flows on
YouTube with their clip “kbye”, ALAMAT had a remarkable career
impressive stage for such a young act.


ALAMAT has the distinction of being the fastest OPM group to enter Billboard
The next Big Thing rankings with their impressive debut in the top 2. Currently, this is the highest
position in the charts for a new act of Pinoy. ALAMAT also impressed the music
trend-setters with their dance pop sound tinged with modern R&B mixed with style
which is clearly rooted in the Filipino aesthetic.


For their brand new single “kasmala”, ALAMAT raised the stakes on the sound level. AT
in tune with the times, their new song is produced by a Swiss music production
team called The Kennel.

Viva Records enlisted the help of the Stockholm-based music team described as “one of the most successful independent music publishers, having written and produced music over a hundred No. 1 hits”.

And of course, in typical ALAMAT way of proudly pointing out Pinoy, songwriter Thyro Alfaro wrote the lyrics to “kasmala”. Essentially, the new single is a
collaborative mix between Swedish and Filipino music production company
musicians and songwriters.


A director of Viva Records describes it as “a high-caliber musical production used by K-pop.
acts meets the best Pinoy lyricist of his generation. And throw in a talented,
Disciplined, stylish and beautiful play like ALAMAT, it’s a mix of dynamite!

Thematically, “kasmala” defends the indomitable spirit of Pinoy.


According to Jason Paul Laxamana, Creative Director of Ninuno Media, the new
song carries a strong message. He said Filipinos have always been strong in the
face of diversity.

That the song “kasmala” is a reminder to the “Filipino companions who
we too have always been subject to hatred, dehumanization and prejudice
throughout history. ”Adding that despite:“ We will not be broken.
will persist and continue to prosper. We will endure. Because we are strong. We are
“Kasmala”.


A few weeks before the release of their new single, ALAMAT’s social media pages have
been illuminated by artistic and elegant photos inspired by the
#StopAsianHate campaign, hence Laxamana’s comment.


The same teasers, plus the anticipation of the release of their new “kasmala”
the track and the backing clip generated so much buzz for ALAMAT that
they burst onto Billboard’s Next Big Thing charts a few days before the new track
fall.


For their part, the boys of ALAMAT are focused on the laser to make this outing bigger.
and better than their first. And in the context of what they have already achieved in
so little time is really saying something.


The track “kasmala” will be released on July 15th at 6pm on all music streams
platforms. Likewise, the backing clip directed by Jason Paul
Laxamana will debut on YouTube the same day.


ALAMAT’s “kasmala” is released by Viva Records.


ALAMAT has garnered considerable attention for championing a Pinoy sensation at their
aesthetic.

The eight-member group made a point of emphasizing a modern theme that
not only highlights several Filipino languages ​​(Tagalog, Ilocano, Kapampangan,
Bicolano, Waray-Waray, Hiligaynon and Bisaya) on their songs, and modern
an aesthetic of fashion and style that is distinctly Pinoy.



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