China Int’l Cartoon & Animation Festival 2021 opens in Hangzhou

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One of the biggest events on the animation calendar in Asia and a big celebration for anime creators and fans, the China International Cartoon & Animation Festival (CICAF) opened on Wednesday as a hybrid event. , featuring a wide range of diverse digital and physical activities.

The annual event, now in its 17th year, will take place from September 29 to October 4 at the main venue, the White Horse Lake International Exhibition Center, and around ten secondary venues in Hangzhou City, Zhejiang province (east China), with virtual exhibitions and trade fairs. which takes place via “CICAF en ligne”, a digital platform launched on its official website.

A virtual trade fair is taking place through “Online CICAF”, a digital platform launched on the official website of the China Intl Cartoon & Animation Festival 2021, in Hangzhou, Zhejiang Province, east China, on the 29th. September 2021. / CICAF

A virtual trade fair is taking place through “Online CICAF”, a digital platform launched on the official website of the China Intl Cartoon & Animation Festival 2021, in Hangzhou, Zhejiang Province, east China, on the 29th. September 2021. / CICAF

With participants from over 50 countries and regions, CICAF 2021 observes a wide range of creative activities, such as industrial exhibition, awards ceremony, exhibitions, promotions, forums, cosplay shows and live online broadcasts.

More interactive and immersive experiences

Spanning more than 80,000 square meters at the White Horse Lake Animation Plaza, this year’s CICAF Industry Expo attracts 118 animation and game companies nationally and internationally, showcasing more than 300 brands well-known such as Hello Kitty, Marvel and Lego.

The event integrates cutting-edge technologies such as artificial intelligence, 5G and virtual reality to provide visitors with more interactive and immersive experiences.

The largest Iron Man sculpture in the world, measuring five meters high and 540 kilograms, will also make its debut at the exhibition.

The poster for the “Marvel Duel” mobile card game. / CICAF

The poster for the “Marvel Duel” mobile card game. / CICAF

The poster for the 17th edition of the CICAF Golden Monkey King Awards. / CICAF

The poster for the 17th edition of the CICAF Golden Monkey King Awards. / CICAF

The six-day festival will also unveil the winners of the Golden Monkey King Awards – the highest honor in the anime arena in China – which is due to be held on Wednesday night.

This year’s competition will see 89 shortlisted entries, selected from 1,175 original animated works from 16 countries and regions, vying for the Glitter Monkey King Trophies.

Engage professionals and fans

One of CICAF’s highlights, the International Conference on Animation and Play (iABC), kicked off in advance online and on-site on Monday, with a series of panel discussions, seminars, conferences on venture capital and workshops.

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The event, which runs until September 29, saw select titles debut and screen various international works, with a special screening of Brazilian animated short films such as “The Way of the Giants” and “Lines and Spirals. “.

With nearly 200 companies, over 60 buyers, and numerous attendees from 47 countries and regions, this year’s iABC aims to serve as a comprehensive and effective service platform for animation industry insiders, cartoons and games (ACG), engaging and entertaining professionals and fans.

Organizers say the hybrid festival, one of the first major international animation festivals to go live during the COVID-19 pandemic, is expected to bring many ACG fans, buyers and sellers around the world closer together.

Larissa Costa, Director of Public Diplomacy at the Embassy of the Federal Republic of Brazil in China, speaks at the Special Exhibition of Brazilian Animated Shorts at iABC in Hangzhou, Zhejiang Province (eastern China), September 28, 2021. / CICAF

Larissa Costa, Director of Public Diplomacy at the Embassy of the Federal Republic of Brazil in China, speaks at the Special Exhibition of Brazilian Animated Shorts at iABC in Hangzhou, Zhejiang Province (eastern China), September 28, 2021. / CICAF

Visitors must book their tickets online in advance and are required to provide negative nucleic acid test certificates within 48 hours, show their health codes before entering venues and must wear a mask.

Launched in 2005, the event, sponsored by the National Radio and Television Administration, China Media Group and the Zhejiang Provincial Government, is organized by the Hangzhou Municipal Government, the Provincial Radio and Television Administration. Zhejiang Television and Zhejiang Radio & TV Group.

Last year, the 16th CICAF welcomed around 740,000 visitors and 2,680 domestic and foreign companies and saw the signing of contracts worth 250 million yuan (approximately $ 38.69 million).


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