Eroina999 is the brand new Milanese jewellery model to know – WWD


MILAN Throughout their first lockdown in Milan within the spring, mates Margherita Picardi and Gaia Venuti discovered the time to show a dream into actuality: to create a jewellery model with a particular angle.

Picardi, a goldsmith and jewellery designer and proprietor of the Mapi Jewellery model, and Venuti, a well known inventive entrepreneur primarily based in Milan, wished to fill a niche out there. “There are such a lot of manufacturers that make customized jewellery, however there aren’t so many choices in relation to advantageous jewellery with a twist,” mentioned Venuti, who has based a preferred nail salon and can be opening it. was a guesthouse on the remoted island of Astypalea, Greece.

Necklace “Brown Sugar” by Eroina999.
Courtesy of Eroina999

Combining Picardi’s technical abilities with Venuti’s inventive imaginative and prescient, the duo in November launched the primary fashions of their very own model, referred to as Eroina999. Whereas the phrase Eroina, which implies “heroine” in English, evokes “highly effective and arduous ladies,” as Picardi defined, the quantity 999 refers back to the purest type of gold. The model’s collections embrace items the place gold, in all its nuances, is mixed with coloured treasured stones.

Eroina999’s journey started with the launch of ‘Brown Sugar’, a line that includes a necklace, bracelet, ring and earrings exhibiting off a daring 18k gold chain matched with citrine quartz in an octagonal minimize. signature.

“Our jewellery is not for everybody, within the sense that it is fairly daring and crowd pleasing, and it takes a specific amount of character to put on,” mentioned Venuti. On the similar time, Picardi famous that the aesthetic they’re growing, which is linked to the type of 80s jewellery, could be very versatile. “Gaia and I are very totally different, our shoppers are very various, what we share is identical want to play with jewellery and never being afraid of vibrant colours and daring shapes.”

Infusing irony and playfulness into their model, Picardi and Venuti have additionally designed a summery and festive variation of the “Brown Sugar” jewellery line, making a necklace the place an octagonal minimize citrine quartz or an amethyst is matched with a wire impressed by the neon inexperienced veil. , whereas for a extra minimalist type, they developed the “Dude” sq. gold earring made by combining conventional and progressive 3D strategies.


The Eroina999 “Love Boat” necklace.
Courtesy of Eroina999

Between 150 euros for an earring impressed by a paper clip and 5,200 euros for an attention grabbing ring combining white gold, amethyst and diamonds, Eroina999 is a direct-to-consumer gross sales firm. “We promote the collections by our on-line retailer, however on this part most of our prospects are phrase of mouth they usually get to know us by our private {and professional} connections,” mentioned Venuti. As Picardi identified, the model goals to develop a wholesale enterprise, significantly centered on luxurious trend shops.

Though the model doesn’t but function a tailored service, on the similar time Eroina999 permits the elements to be customized with initials or names. “We additionally give individuals the prospect to have a particular type with a special stone, for instance,” Picardi mentioned. “Nevertheless, since our items are all handmade and we solely use high-end pure gems, we are able to say that every piece is not directly one in all a form.”

See additionally:

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