How To Make Animated Videos That Can Promote Corporate Diversity And Inclusion
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According to a report by McKinsey & Company, the relationship between various teams and the likelihood of financial outperformance has strengthened. And while there is a consensus that there are many benefits to having a unique mix of ideas and perspectives, there are still companies that have yet to embark on the diversity train.
A 2021 report reflects this idea, as the sample size of Fortune 500 companies releasing diversity and inclusion data is drastically reduced. In 2020, 256 of the Fortune 500 released some sort of racial and ethnic data, but only 22 of those companies actually released a detailed breakdown of the percentage of minorities they employed in four main categories: Black, Hispanic, Asian, and others. .
Related: Why you need diversity in your team and 8 ways to develop it
So if we want businesses to be on the same wavelength when it comes to diversity and inclusion, we need to promote the idea. And the animated videos are just the ticket. We know video is the best way to keep brands in mind, and if you want to promote inclusion, using animation – a flexible and diverse method – makes sense.
Animation is scalable and flexible
An animated video is scalable if it uses artwork that has been converted to shapes in After Effects. For example, 1920 X 1080 video can be easily converted to 4K. This makes the stand very convenient.
Additionally, there is flexibility in how you can use the artwork in your video as well. You can easily reuse your characters and showcase them on your website, social media, or other marketing materials.
Different shots for different people
There is something for everyone when it comes to entertainment. The most popular styles for business include 2D, isometric animation, 3D, whiteboard animation, and cel animation.
Now, in terms of content, you can showcase diverse corporate cultures or highlight how an inclusive workforce can positively impact the organization and the community.
And if you’re part of an organization that’s already on the right track, you can create an animated video that reflects existing diversity or the level of inclusion you’re aiming for. It could help your organization build cultural capital, attract top talent and possibly clients as well.
Related: Unconventional ways to find diverse talent
But before you jump in and start your animated video project, it’s important to understand the nuances of creating content aimed at promoting diversity. Here are some things to take into account:
1. Represent diversity with animated characters
An animated character typically has these ten key qualities, so when creating one, make sure that all of these reflect the character as well:
- Speech content
- Way of speaking
- Way of making gestures
- Emotional dynamics
- Social interaction models
- Role dynamics
2. Use appropriate skin tones and characteristics for various characters.
One thing that will truly represent a character’s diversity is their appearance. So if you are making a video to promote diversity in the workplace, portray people with characters who have distinct characteristics and skin tones. For inspiration, think of animated films like Disney’s Moana Where Great hero 6.
3. Pay attention to the background
The background of an animated video is crucial. If designed with enough care, the environment can tie everything together and have its own unique personality. So, as you work on the script for your video and explore the concepts of the characters, think about the setting.
For inspiration, take a look at the video game Ghost of Tsushima. It is an example of high-end world-building anchored in reality.
4. Voice-over representation
Inclusion and diversity are also hot topics in the entertainment industry. Today, you wouldn’t expect a casting director to hire a white person to play a Japanese character in a movie or TV show. Likewise, if your animation video features various characters, then it would make sense to hire people from relevant backgrounds to do their voiceovers.
5. Simplify your script
Your script can make or break the video, so it’s often best to keep it simple. Cut out slang, colloquialisms, and culturally-laden terms so your script doesn’t alienate a diverse audience. If you are using a very complex or conceptual script, non-native English speakers might have a hard time identifying with the video or its underlying message.
Pro tip: To make your video more accessible, add closed captions to reach viewers who are deaf or hard of hearing. And if you want to attract a more international audience, you can also download transcripts in different languages.
6. Include relevant elements
When using elements in an animated video, make sure they match the context. Use them to add depth to your surroundings. Small details can make a huge difference.
7. Give active roles to marginalized groups
Give active and prominent roles to characters who represent marginalized groups. In addition, pay attention to factors such as age and socioeconomic status. Your characters should reflect your target audience.
8. Tell everyone’s story
Black, white, brown, LGBTQ – everyone has a story worth telling. And animated videos can be a great platform to share these stories with the corporate world. This will show the various teams that they are appreciated. In the long run, this will promote inclusion by broadening people’s perspectives.
Related: Inclusiveness is more than just a buzzword; This is the future of a healthy global economy
9. Give women equal importance
Use animated female characters to emphasize the value of women. We know that pay disparities and harassment are always issues for women in the corporate sector, so share how positive changes can be made and how they can impact an organization using animation. And remember, when you practice what you preach, it will also show in your creative work.
In short, animated videos leave a lot of room for experimentation. If done right, you can get your message across. Just make sure you approach the subject of diversity and inclusion with care and tact, whatever medium you choose.