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Mumbai-based video game company Nazara Technologies is acquiring Salt Lake City-based kids app maker WildWorks to expand into playful learning.

Nazara acquired WildWorks for $10.4 million, a spokesperson confirmed to Children’s screen. WildWorks kids apps include Animal Jam, Classic AJ and Tag with Ryanwhich he made with prodco pocket.watch, based in California.

Nazara plans to invest in Utah app maker’s flagship title animal jam (pictured), a mobile game where kids explore a jungle world and learn facts about animals, adding more content and expanding its brand presence. The Animal Jam brand was expanded to consumer products in 2017 and includes playsets, figures, and apparel.

WildWorks CEO Clark Stacey and COO Jeff Armis will remain under the terms of the agreement.

In a statement, Nazara pointed to WildWorks’ experience with licensed products, such as Tag With Ryan, and its audience of 150 million gamers on its apps as key factors in the acquisition. In 2021, WildWorks’ total revenue was US$13.8 million and the company expects it to achieve total revenue of US$11.5 million for 2022.

Wildworks gives Nazara an entry in segment 8 to 12; the Indian company has had success with preschool and gateway audiences (ages 2-7) through its early learning app Kiddopia, which teaches math, science and problem solving.

The mobile gaming market is crowded and competitive, and faces the challenge of overcoming parental concerns about screen time, said Nitish Mittersain, founder and chief executive of Nazara Technologies, in a press release. The WildWorks brand’s positive relationship with consumers will help Nazara overcome this, he notes, which will aid its growth.

In 2018, Nazara partnered with French animation studio Xilam Animation to create mobile games based on the Oggy & the Cockroaches brand. The company has several IPs under its umbrella, including Nodwin Gaming (eSports), mobile gaming Cricket World Championship 3 and mobile quiz app Qunami.