Animation character

Millionaire Shaquille O’Neal was inspired by a controversial fictional character to add an important feature to his ads

Shaquille O’Neal is many things. He was a very good basketball player, earning him the label of “Shaq’s attack” on the court. He is a rapper, hosts a podcast, is a sports analyst, and has also appeared in movies. O’Neal also has a chain of restaurants, car washes, fitness centers, nightclubs, a shopping mall, and a movie theater. Safe to say, he is a prominent businessman and investor.

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After being in the business world, he gained a good understanding of what works and what doesn’t in the market. In a recent interview, he talks about how he was inspired by a cartoon character to take advantage of his advertisements.

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O’Neal shares with Grant Cardone how he had long envisioned the Shaq brand. He said he was “distraughtwith his teacher’s comments on his idea. He was told that it is difficult for “fat guyto sell products. O’Neal also agreed with him because at that time only Magic Johnson and Larry Bird had commercials.

It was then that he wondered if he would be popular or not, this character gave him some much needed inspiration. “I found out his name-Spuds MacKenzie“, Shaq told Cardone during the interview.

A dog inspires Shaquille O’Neal

This is how the great Aristotle came to know Spuds Mackenzie. He realized that the dog had his own line of shirts and hats, which he also intended to have – a line of products under his name.

So he researched everything he needed to know about Spuds Mackenzie and began to actively draw inspiration from it in his marketing.

LOS ANGELES, CA – MARCH 14: Retired TV personality/basketball player Shaquille O’Neal onstage at Justin Bieber’s Comedy Central Roast at Sony Pictures Studios on March 14, 2015 in Los Angeles, California. Justin Bieber’s Comedy Central Roast airs March 30, 2015 at 10:00 PM ET/PT. (Photo by Kevin Winter/Getty Images)

If I ever get the chance to be on TV, humor, humor, humor”, was his eureka moment. He explained that people like humor and they pick up comedy faster. Just as the dog’s commercials were funny, he wanted to make his product commercials fun. According to O’Neal, the humor aspect ensures that customers remember the product when they visit a store. Humor is mandatory in its marketing, O’Neal admitted.

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Who is Spud Mackenzie?

Spuds MacKenzie has been used extensively for Bud Light beer campaigns. The bull terrier was the symbol of the party, the sweetness of life and the lightness of being. However, he caused some controversy for allegedly promoting alcohol to minors.

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Watch This Story: $400 Million Rich Shaquille O’Neal Used Elvis Presley, Marilyn Monroe and Playboy to Earn His Millions – Here’s How

What is your opinion of O’Neal’s marketing strategy? Let us know in the comments.