Mattel and Netflix are developing “Masters of the Universe,” a franchise created by the toymaker in the 1980s, into a live-action movie slated to begin production in the summer of 2022.
The project, which was previously in development at Sony, will be directed by filmmaking duo Nee Brothers and ‘West Side Story’ star actor Kyle Allen as Prince Adam, or He-Man, the two announced on Friday. companies.
The film will revolve around an orphan named Adam who discovers that he is a prince destined to be the savior of a distant land.
The franchise was first introduced through a line of action figures in 1982, a year before the premiere of the “He-Man and the Masters of the Universe” animated series.
American toymakers like Mattel and Hasbro have been vying for lucrative contracts with Hollywood studios in recent years. Mattel also has deals with Disney for Pixar Animation Studio’s “Toy Story” and “Cars” franchises, as well as “Lightyear.”
Earlier this week, Mattel said it had secured the rights to produce dolls based on Disney royalty, including Elsa and Jasmine, by picking up the license from arch-rival Hasbro.