Multi-award winning independent animation studio Aardman launched a new visual identity, including an updated logo and website, to celebrate the company’s heritage, its future and the team behind its work.
Developed in-house, the rebranding reflects the studio’s growing range of projects and its place in the modern entertainment landscape, while maintaining its personality and celebrating its history. The new logo was designed by Aardman director and designer Gavin Strange. It is a modernized and updated evolution of its predecessor. The star includes a window to showcase characters on social media and other channels.
A new fingerprint pattern pays homage to the studio’s clay animation roots while acknowledging its more recent and upcoming work in other media. The fingerprints represent the studio’s culture as well as its employee ownership model, introduced in 2018. The company’s typography and color palettes have also been updated to better serve the range of projects the company produces. .
The launch coincides with the relaunch of Aardman’s website, developed by Bristol-based digital agency true. The new site is simpler and allows visitors to find content and contacts quickly and easily. It features curated selections of Aardman’s work, showcases its culture and values, and highlights the faces behind the studio. In addition to its primary function as a business-to-business website, it will also serve to attract new talent.
“This new visual identity, logo and website is a perfect reflection of where the studio is in 2022 – with a full slate of diverse content in production, featuring both our beloved characters and a brand new IP,” said Aardman chief executive Sean Clarke. . “Together, they honor our history in clay stop-motion animation, while celebrating the wide range of creative and technically innovative work we create today across a range of exciting mediums and new platforms.
He continued: “This new branding is a reminder that from its local roots in the South West of England, the studio competes internationally with the biggest in the business, thanks to an incredible team of creatives, producers, artists, sales and marketing experts, and operational brains. This paves the way for a prosperous future in which we continue to bring the most captivating and inspiring stories to audiences of all ages, everywhere.
The refreshed branding follows the studio’s successes in 2021 that culminated with the release of robin robin on Netflix, recently shortlisted for an Oscar and shortlisted for a BAFTA in the categories of animated shorts, and Shaun the Sheep: The Flight Before Christmas, which premiered in the UK on BBC One on Christmas Eve and was repeated on Christmas Day.
Debbie Diamond Sarto is associate editor at Animation World Network.