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Taiwan-based snack maker Want Want sees sales surge following ‘patriotic’ comments

A Want Want Group live stream room

Taiwan-island-based snack maker Want Want Group has seen growing popularity and sales in mainland China, after ‘patriotic comments’ were reportedly made by the company and its founder topping the list of social media trends last week amid public furor over provocation by US House Speaker Nancy Pelosi. island tour.

On Friday, Want Want’s official Douyin account “Wangzai Club” attracted more than 16,000 subscribers. The company registered 483,000 viewers for its livestream session on Friday, while its total sales came to 676,400 yuan ($100,035), according to Taobao Livestream data sent to the Global Times on Monday.

On Thursday, the account’s viewership was only 29,000, and retail sales totaled only 84,200 yuan.

Other Want Want-related accounts have also seen an increase in sales. Live sales at a food factory outlet hit 1.48 million yuan on Friday, up from a previous peak of 125,100 yuan.

The surge in sales and popularity came after a topic – “I want to talk” – topped the trending list on Sina Weibo on Friday with 400 million views on Monday. On Monday alone, the topic registered 13.31 million views.

Under the subject, many listed “patriotic comments” made by the company and its executives. Specifically, a verified Weibo account believed to belong to a son of founder Tsai Eng-meng posted a photo showing the Evil Queen in a Snow White cartoon holding a red but poisonous apple with the words “you’re leaving.” on Sina Weibo on July 28.

Many on social media took this as a thinly veiled reference to Pelosi.

A Chinese netizen said that Want Want Group has never been ambiguous or hesitant in supporting the motherland, and has taken the initiative to take responsibility for a large enterprise.

Chinese netizens also reposted previous remarks made by Tsai himself. In a video posted by Changjiang Daily’s Weibo account, Tsai said, “I want to be a Chinese person with integrity… I’m a Chinese person. Isn’t that ok?” Numerous social media posts also highlighted Tsai’s earlier remarks on the importance of the mainland market to Want Want Group’s success.

The Want Want brand was founded in 1983, and came to mainland China to invest and set up factories in the early 1990s.

Want Want China Holdings recorded revenue of 23.96 billion yuan in 2021, a growth of 9.03% over the previous year, more than 100 times compared to before investing in the mainland of China.